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Bringing almost 20 years of iGaming experience to the team, Lucie is a unique and well-rounded journalist, with both sports writing and casino expertise on her CV. Her career has covered live sports action and exhaustive analysis of slot mechanics, including honest opinions and player-centric reviews.
Lucie takes a no-nonsense, first-hand approach, stripping out jargon and ensuring she gets clear, usable insights to deliver to operators and players alike.
Whether it's a detailed look at volatility, strategic casino content generation, or pithy sports analysis, she delivers real depth of knowledge with a grounded, down-to-earth attitude. No filler, no scripts, just real, effective, and player-focused work.
Experience
- Gambling
- Casino
- Sports Betting
Articles by Lucie Turner
Will the 2026 World Cup Change the Sports Paradigm in the USA?
Soccer has flirted with the mainstream in the US for decades. The biggest World Cup ever may determine whether it finally stays there.

By Lucie Turner
How AI Is Changing Sports Betting
Every bettor now has access to PhD-level analytics. But the sportsbooks have AI too — and theirs doesn't sleep, doesn't hesitate, and doesn't lose often.

By Lucie Turner
Ultimate Sports Trips: Wimbledon
More than a tennis tournament, Wimbledon offers a journey into one of sport's last great traditions.

By Lucie Turner
Kalshi, FanDuel, and Streamers: The New Advertisers Taking Over Sports
The sports broadcast you grew up with is gone. Budweiser and Nike have given way to FanDuel sign-up promos, Kalshi prediction markets, and Amazon's real-time betting lines — and it happened faster than anyone noticed. Here's what the new advertising playbook looks like, and what it means for the way we watch sports.

By Lucie Turner
Las Vegas Has a Value Problem. Can Summer Travel Fix It?
Las Vegas is one of America’s most iconic travel destinations, but higher prices and softer leisure demand have left some visitors questioning its value.

By Lucie Turner
Why Poker Keeps Surviving Every New Gambling Trend
New gambling trends come and go, but poker keeps finding a way to stay in the game.

By Lucie Turner