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Cole Rush is a freelance writer, crossword constructor, and creative tinkerer with more than 10 years of experience writing about anything and everything. Cole’s primary area of expertise is the gambling industry, covering the expansion of sportsbooks and online casinos alongside emerging spaces like sweepstakes casinos and prediction markets. Before taking the freelance leap, Cole worked for 6 years in marketing and communications at a major casino and lottery supplier.
Cole’s claim to fame is an appearance on Jimmy Fallon’s Password in 2022, where he played with Jimmy and Heidi Klum to take home a $16,000 payday.
Three days a week, Cole sits at his desk and toils away at the keyboard, writing articles and in-depth reviews of casinos, prediction markets platforms, AI, and more. The other two days, he spends at home with his daughter, living the part-time stay-at-home dad dream.
Experience
- Casino
- Sports Betting
- Lifestyle
Articles by Cole Rush
The Real Math Behind Casino Comps and “Free” Rooms
A $400 hotel room can be free at a casino if you play enough, but "free" always has a cost baked in somewhere.
By Cole Rush
The Most Criminal Owners in Sports History
Federal prosecutors are scrutinizing Dodgers owner Mark Walter's business empire, though he hasn't been charged. Sports history has real examples of owners who crossed that line, guilty pleas, prison sentences, and convictions that actually stuck.
By Cole Rush
Are Prediction Market Ads Too Aggressive?
Prediction markets advertise like sportsbooks but answer to federal exchange rules instead of state gambling law. New York wants to know if that gap is being exploited, and whether the marketing crossed into predatory territory.
By Cole Rush
Betting on Flight Cancellations Is Kalshi’s Latest Controversy
FlightAware sued Kalshi over flight cancellation bets, then dropped the case a day later. Retail interest barely existed, but the dispute raises several bigger questions about the prediction market.
By Cole Rush
How Did Election Betting Work Before Kalshi and Polymarket?
In 1916, bettors wagered more on a presidential race than both campaigns spent combined. Long before Kalshi and Polymarket, America ran a massive, surprisingly accurate election betting market.
By Cole Rush
Wheel of Fortune's 'Bad' Wedge Math Is Worse Than It Looks
Two black wedges out of 24 sound like a minor annoyance. Run the numbers on Wheel of Fortune's wheel and disaster shows up a lot more than casual viewers assume, especially once a full episode's worth of spins piles up.
By Cole Rush
