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Cole Rush is a freelance writer, crossword constructor, and creative tinkerer with more than 10 years of experience writing about anything and everything. Cole’s primary area of expertise is the gambling industry, covering the expansion of sportsbooks and online casinos alongside emerging spaces like sweepstakes casinos and prediction markets. Before taking the freelance leap, Cole worked for 6 years in marketing and communications at a major casino and lottery supplier.
Cole’s claim to fame is an appearance on Jimmy Fallon’s Password in 2022, where he played with Jimmy and Heidi Klum to take home a $16,000 payday.
Three days a week, Cole sits at his desk and toils away at the keyboard, writing articles and in-depth reviews of casinos, prediction markets platforms, AI, and more. The other two days, he spends at home with his daughter, living the part-time stay-at-home dad dream.
Experience
- Casino
- Sports Betting
- Lifestyle
Articles by Cole Rush
Pop Culture Prediction Markets: Betting on Awards, Reality TV, and More
Oscar envelopes, Survivor finales, Spotify's #1 song. It's all tradeable now. We break down how pop culture prediction markets work, why they're booming, and the leaks and fraud following the money.
By Cole Rush
Office Pools, Fantasy Sports: Is Everyone Secretly Gambling?
Your March Madness bracket and a sportsbook parlay aren't the same animal, but they're closer cousins than you think. We break down where office pools end and “real” gambling begins, and why the line matters more than the vibe.
By Cole Rush
Life’s a Gamble: How Pinball Beat a 34-Year Gambling Ban
In 1976, a magazine writer bet pinball's legal future on a shot with a machine he'd barely touched. He called it anyway, and somehow won.
By Cole Rush
Arena Report: Which Chicago Stadiums are Best for Concerts and Comedy?
Chicago's got every kind of concert venue: a 60,000-seat lakefront stadium, an arena with a roof built to drown out O'Hare, and a theater where you can see every twitch on a comedian's face. Here's which one actually deserves your ticket money.
By Cole Rush
How Streamers and YouTubers Rewired Gambling Culture
Forget billboards. The gambling industry's most effective marketers are streamers who build parasocial relationships and promote affiliate codes. Here's how they work, why they work, and what it means for you.
By Cole Rush
The 5 Biggest Innovations That Changed Casinos Forever
From paper tickets replacing coin trays to entire resort cities built around a single casino floor, the history of gambling is a history of reinvention
By Cole Rush
