
How Much Was Wagered on the 2026 World Cup? Try $593 Billion
Google searches for "soccer" just reached an all-time high during the 2026 World Cup. History says the spike won't last—but 2026 has a few advantages previous tournaments didn't.

"Conservatively, we're looking at $593 billion."
Speaking to Forbes, that was Gaming Compliance International President Ismail Vali's pre-tournament projection for global World Cup betting volume. Weeks later, there was little reason to think he had overshot. By the final whistle in Spain-Argentina, Caesars Sportsbook confirmed they had set new company records for betting handle, total wagers, and unique bettors.
I wasn't surprised by any of this. If anything, it made perfect sense. The World Cup is a tournament like no other, and there may never have been a better time to stage one in North America. Soccer keeps growing, and sports betting is moving right with it, both through regulated operators and the ones operating from offshore. What really stuck with me was the $593 billion. Because let's face it, for most of us, a number like that is almost impossible to visualize.
Where did the World Cup betting happen?
Everywhere! Sports betting sites, whether licensed or offshore, retail books, exchanges, prediction markets, basically anybody in the business got a piece of it.
Here's how the estimated $593 billion in World Cup betting breaks down across the different channels.
$593 Billion in World Cup Betting: Broken Down
| Betting Channel | Estimated World Cup Volume | Share of Identified Betting | Basis of estimate |
|---|---|---|---|
| Licensed online sportsbooks | $150 billion | 25.3% | Calculated as 31% of the US$593B total, based on GCI’s regulated-market share |
| Prediction markets | $50 billion | 8.4% | Macquarie estimated more than US$50B in June prediction-market trading during the World Cup |
| Retail sportsbooks | $34 billion | 5.7% | A derived estimate |
| Unregulated and informal channels | $409 billion | 69% | Direct GCI estimate: 69% of the US$593B total |
| Estimated total | $593 billion | 100% | - |
As of now, no official industry report breaks down World Cup betting by channel. The estimates above pull from multiple sources, and some rely on indirect calculations, so they're best viewed as approximations. Retail wagering is often rolled into broader regulated sportsbook figures, while prediction-market volume sometimes reflects contract trading rather than the amount of money ultimately at risk.
$593 billion outranks 87% of national economies
According to the IMF's latest World Economic Outlook, 190 countries posted a nominal GDP of less than $593 billion in 2025.
Okay, I get that it’s not a direct apples-to-apples comparison. GDP measures annual economic output, meaning the total value of all goods and services produced by a country in a year. When gambling, the same $100 can be wagered on everything from micro bets to traditional wagers, later won back, then rolled right into another ticket.
But just to capture the sheer scale, over six weeks, soccer fans cycled through more money than countries like Vietnam, Denmark, South Africa, and New Zealand produce in an entire year.

$593 billion in six weeks, when Apollo took 13 years
Between 1960 and 1973, the United States mobilized hundreds of thousands of engineers, scientists, technicians, and contractors, building the rockets, spacecraft, computers, and support systems that carried astronauts to the Moon and brought them safely home. The effort produced six successful lunar landings at a cost the Planetary Society estimates at roughly $309 billion in 2025 dollars. Project Apollo took 13 years, 113 times longer than the six-week 2026 FIFA World Cup, yet in that brief span bettors still managed to put nearly twice as much money into play.
$593 billion would have bought 3,529+ Alaskas
In 1867, the United States paid Russia $7.2 million for Alaska in one of the largest land deals in modern history. I ran that figure through MeasuringWorth’s historical value calculator, which puts it at roughly $168 million in today’s purchasing power. Not a bad return for 586,000 square miles of land. Put next to an estimated $593 billion World Cup betting handle, that sum could have bought Alaska 3,529 times over—and still left enough to start eyeing islands in the Balkans.

The $593 billion takeaway
Six weeks isn't enough time to build a moon program or pull off a land deal like Alaska. Yet over the course of the tournament, an estimated $593 billion found its way through sportsbooks, exchanges, and prediction markets. More than anything, that's a sign of how deeply betting has become woven into the fan experience. For millions, having money on the game is reason enough to stay invested, even when their own team isn't playing. It also gives us a pretty good look at where the next wave of mega sporting events is headed. Confetti from this year's edition had barely settled before questions about the 2030 World Cup started piling up.

Charlon Muscat is an established iGaming expert who entered the space in 2019 and went on to build a name across both casino and sportsbook content.
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